It’s ALL GOOD when you close a sale!

17 Aug 2015
Doug Dvorak
closing-the-sale

Let’s face it, if you can’t close the sale you have wasted precious time and lost money. There are a few things to remember when trying to close a sale that will make the process easier and make you more efficient.

 

Finding the Right Leads

 

When you are talking to people that you already know have may have an interest or a need for your product, you are more likely to close the sale. After all the whole point is to find people who need your product and sell it to them. If they are already prone to buy your product this will make your job a lot easier. For example, if you are selling a new baby high chair you will want to find anyone pregnant or who has small children that could benefit from your product. You can do this by going to daycare centers, play places, Lamaze classes or even parks. To find them on the Internet you can search social media sites for people that have children or are pregnant as well. They will be part of related groups on Facebook and may be found using different Twitter functions and features.

 

Being Consistent

 

Your sales pitch needs to remain consistent at all times. Do not rush the sale or make the people feel rushed to make a decision. One of the worst tactics is telling people “This deal is only good for today”, or “I’m sorry but you really need to make a decision I have to go meet another client.” 9 times out of 10 that person is going to become uncomfortable and end the conversation. The customer should always have control of the conversation. Give them options and if they are having a hard time making a decision it would be appropriate to give them your contact information so they can go home and think about it. Your tone should also remain consistent. This is one of the reasons why it is not recommended to be overly enthusiastic, because you will have to keep up the tone the entire time. The tone you exude effects the way the customer will feel. If you are enthusiastic and helpful at the beginning but lose steam at the end, the client is going to pick up on this.

 

Leave the Customer Feeling Satisfied

 

When you close a sale, the customer wants to know three basic things; shipping process, refund policy and how they can contact you in case they have trouble or questions about the product. You need to let them know when they will be receiving the product and who to contact in the event that they are unhappy with their purchase, or need to speak with someone regarding the sale or services provided. You will also need to give them extra business cards or contact information just in case they know someone else who may be interested in the product.

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