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About Us

Meet The Sales Coaching Institute

Doug Dvorak is the CEO of The Sales Coaching Institute, a worldwide organization that assists clients with sales productivity training, sales, marketing, and other aspects of sales management. Mr. Dvorak’s clients range from entrepreneurs to Fortune 500 companies including, IBM, Marriott, Subway, and Unilever, to name a few.

Mr. Dvorak has delivered over 1000 customized sales training keynotes, presentations, and workshops on 5 continents, in over 100 countries and to over 1 million people and growing. He has also earned an international reputation for his powerful sales training, educational methods, and motivational techniques.

His background in “sales, leadership, management, customer experience, and loyalty.” has allowed him to become one of world’s most sought-after sales training consultants, lecturers, and teachers. This vast experience has helped him shape and determine his philosophies on sales success which he now shares annually with thousands of individuals through keynote presentations, syndicated writing, television, seminars, books, and tapes.

Mr. Dvorak is a certified sales trainer, management consultant, and professional keynote speaker. Mr. Dvorak holds a Bachelor of Arts degree in Business Administration and a Master of Business Administration in Marketing Management. However, Mr. Dvorak’s sense of humor is no less refined, as he is a graduate of the Player’s Workshop of the Second City, one of the oldest and most prestigious improvisational comedy schools in the world. Mr. Dvorak’s dedication to success and sales excellence led him to be named one of the “Top Ten Sales Professionals in America” in 1988, by Personal Selling Power Magazine. Between 1995 and 2006, Mr. Dvorak’s vision and leadership were recognized when he was honored with induction into the prestigious National and International Who’s Who organization, Who’s Who in Professional Speaking. […]

Doug Dvorak is a member of the National Speakers Association and carries the professional designation of the Certified Speaking Professional (CSP). Only the best professional speakers earn this high-level marque. Doug is also a member of the International Federation for Professional Speakers. Furthermore, Doug is a certified sales trainer and management consultant and the Founder and Managing Principal of The Sales Coaching Institute.

Ken Wyrick is Vice President of Training & Curriculum Development for The Sales Coaching Institute, a worldwide organization that assists clients with sales productivity training and sales consulting. Ken is a professional sales and marketing executive with over 30 years of experience in business management, sales, marketing and strategic planning within Information Technology and Consumer Packaged Goods. Ken has worked for the best known brands in business today including Apple Inc., PepsiCo, Procter & Gamble, Teradata and others. He has worked for and consulted with early stage start-ups and mid-sized organizations across the spectrum of the high tech industry to include software startups and professional service companies as well as small retail businesses.[…]

Ken has helped launch solutions for a number of software companies that provide products in a variety of different verticals; from supply chain management to K12 curriculum management. He has held sales and sales leadership positions at every level and every size organization: from ‘bag carrying rep’ to Sr. VP level executive; from embryonic start-ups to multi-billion dollar enterprises.

Ken is a graduate of the United States Military Academy at West Point and served five years in the US Army. He currently resides in Canton CT and is a supporter of ‘special needs’ children and adults. He is an avid sports fan and maintains a high level of physical fitness with daily intense workouts. Ken was also Captain of the Army Football Team.

David Sanders is Vice President of Strategy & Talent Acquisition for The Sales Coaching Institute and brings a stellar history of sales leadership success from small VC-backed firms to some of the world’s most successful technology companies, specifically in the enterprise software technology space.

David is passionate about leading sales teams and earning a reputation in information technology as a growth catalyst based on his success in leading strategic sales negotiations, building new business units, launching new and repositioning existing brands, and transforming low-performing teams.[…]

In environments characterized by constant change and organizational restructuring, he consistently raises the bar by optimizing salesforce productivity exceeding ambitious quotas leading to double-digit year-over-year growth in newly created and integrated sales organizations.

Michael Breen has an extensive career in Sales and Sales Management including the following Industry verticals: Consulting, Health Care Diagnostics, Project Management, Corporate Tax Services, Electronic Equipment, and Web Services.

His wealth of experience has prepared him for the Sales Coaching and Training roles he now provides through the Sales Coaching Institute. He has participated and conducted Sales Coaching for Life Science Companies, Financial Institutions, a Regional Pest Control Company, a Global Market Research Firm, an Engineering Service company, a national Construction supplier, a Travel Tour Enterprise, and many others.[…]

Mike’s Coaching expertise has also led him to become a Mentor with Menttium Corporation providing mentoring guidance for rising young executives for such Firms as Blue Cross / Blue Shield, PepsiCo, and MB Financial. He also has a private practice as a life coach with an emphasis on Sales Skills improvement.

Alvar Centers is passionate about the art of strategic sales & marketing. Alvar has successfully helped technology organizations reach transformative sales targets across many vertical markets like Financial, Franchising, Oil & Gas, Manufacturing, Education/Research, Construction and more.

Alvar has worked with, mentored and built high performing sales teams as an individual contributor, Director of Sales, VP of Sales and consultant for the past 20 years.[…]

Mr. Centers is a senior sales leader and global business development executive experienced in driving impressive revenue growth for Small-Midsize to Fortune 500 technology service companies like Silicon Graphics (SGI), Unisys and others. He is an advocate for creating “win-win” partner network alliances through internal & external team collaboration that deliver client value and capitalize on new market opportunities. Alvar is proven leader with a high degree of confidence, tenacity and passion to for helping others succeed.

Alvar has also mentored and taught entrepreneurs & start-ups on how to take their businesses to the next level by utilizing strategic sales and business development techniques.


Rick Struzynski has led technology-based sales teams across the globe for more than 15 years – in industries ranging from analytical instrumentation, capital infrastructure, medical devices and professional services; with extensive experience in North & South America, Western Europe and throughout Asia-Pacific. His passion for value-based sales has helped him lead his teams to increase revenue and outpace industry growth rates, while simultaneously increasing gross margins.

Rick has achieved considerable successes as a sales coach, trainer and consultant by focusing on strategy development and execution, sales organization optimization and sales training along with ongoing coaching and mentoring.

Not only does Rick have multi-industry and geographic experience, but his successes have been in companies from small startups, all the way through generations old Fortune 500’s.

Rick has a degree in Electronics Engineering Technology and an International MBA from Rutgers University, attended in Beijing, China.