A good opening impacts the rest of the sales call.
By being yourself during the opening sales call you will be seen as more sincere. You must also demonstrate that you are confident and you must engage your customer/prospect. By doing this you are demonstrating the traits of a true professional sales rep and will be able to close more sales.
It’s important to be your authentic self so that your client can get to know you. A prospect or client likes to buy from someone they know and trust. If you are confident, sincere and engaging while you are being your authentic self, you are more likely to win the business.
To improve levels of confidence and demonstrate the traits of sincerity and to engage your customer, make sure that you practice your opening sales call.
The Sales Coaching Institute