Sales Executives Need Training & Coaching Too!


Sales Executives Need Training & Coaching Too!

Try this. Go on Google (or any search engine, for that matter) and type in these words: Executive – Sales – Training – Coaching – Leadership – Programs.

You can try them in any order. You can even leave out one or two of the words if they don’t align with what your company is looking for. Know what you’ll find?

Very little.

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Why Executive Sales Training & Coaching Matters

The skills needed to be an effective salesperson or manager are simply not the same as those required to be a successful sales executive and leader. By not providing access to executive sales coaching programs, executive sales coaching training and executive sales leadership coaching programs, companies are limiting their employees’ chances of being successful and hurting themselves in the process.

Decide who you’re looking for

Sure. There’s article after article about training and coaching salespeople and sales managers but essentially nothing when it comes to sales executives.

This is an important distinction because while sales executives and sales managers are both senior members of any sales team, there are significant differences in their roles and responsibilities. Think apples and oranges and you’ll be on the right track.

Sales Managers

Sales managers are more inwardly focused as they oversee the day-to-day management of a company’s sales staff whereas sales executives are outwardly focused as they are responsible for a company’s overall sales strategy and developing client relationships.

Many employers blend these two roles into one position for a number of reasons with the most common being budget constraints. This can be a risky move however, as the two jobs require very different skill sets and it is not easy to find one person with an equal aptitude for both.

Sales managers are usually easy to identify because they have successfully climbed through the ranks of your sales team and they are intimately familiar with how things work from the inside out. However, if you then give that person the added responsibility of thinking proactively to grow your organization from the outside in, things can get a little dicey if that person is not a natural fit for the role.

Finding The Right Executive Sales Training Program

Finding them the right executive sales coaching programs and executive sales coaching & training to develop and enhance new skills will be critical to their success. Sales executives can take the courses to refamiliarize themselves and practice continued training themselves as they lead your organization forward to growth and success.

Leading companies with high performing sales teams invariably provide training to their rookie sales executives to arm them with the skills they will need to overcome the new challenges they will face. They also provide access to ongoing executive sales coaching programs and executive sales coaching and training to their existing sales executives, so they can continue to improve and provide increasingly greater value to the company.


The skills needed to be a successful salesperson or manager are not the same as those required to be an effective sales executive and leader. By failing to provide access to executive sales leadership coaching programs that develop the skills they need, companies missing out by limiting their employees’ chances to be successful sales executives and take advantage of all of the available opportunities they are presented with.

A Great Place to Start!

Rest assured, finding your sales executives the right coaching, training and leadership programs will pay big dividends for your company. We have a great place for you to start.

The Sales Coaching Institute offers professional executive sales leadership training programs. Your leaders will walk away with a renewed sense of what it means to be an executive sales leader. Each training session will build off of the others and reinforcement training will ensure your executives are training to compete with the best of the best.


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Our Executive Sales Training Program