Selling Big – How to Find Your Mission, Message & Purpose in Sales!

Knowing your purpose in your career is almost just as important as knowing your purpose in life and if you are on the right track they should go hand in hand. You spend a lot of time working so having a purpose behind what you do at work is extremely important. Having a WHY gives you a reason to work harder, longer and with more passion than anyone else!

You may think your sales mission is obvious: Make the sale. Despite “making the sale” being the base mission of a sales department, that mission isn’t compelling and doesn’t reflect the real purpose of your business. A clear mission, message, and purpose in sales can help create your desired company culture and set goals that improve your career and your customer’s business. Here are some tips for how to find your true mission in sales.

Understand the Producthead-puzzle-understanding

Take some time to get to know your product inside and out. Try using your product for a few weeks or months and understand exactly how it works. You may know you’re selling software to engineering firms, for example, but do you understand what the product does inside and out? Do you understand exactly what your customers use it for? Having a better understanding of what you’re selling can help you understand why you’re selling it.

Another great way to learn more about your product is to ask your friends and colleagues to brainstorm with you about how your product/service works exactly. This way, you get a range of opinions and really have a 360-degree view of what your product represents and how it is used by other people.

Related Article: How To Brainstorm with a Group

Find Your Purpose

Why are you selling the product? The answer here is not “to make sales revenue.” Think about how it improves the operations of the business you’re pitching it to. If you aim for household consumers, how does your product improve their lives? It takes time to find your purpose in sales and in any other endeavor. Take the time to think about why you’re selling your product or service and the purpose it serves for your customer. A clear purpose for your product is compelling for your sales team and your customers.



How do you sell the product or service? You want your sales department to know what you’re selling and why. You also want them to come into the job knowing how your department makes the sale. What specific actionable items are taken every hour, every day, every week, every month and every quarter to make the sale?

Having a Structured Sales Process can help you develop a more sound selling strategy. Structured Sales Process Example.


Mission Statement

our-mission-chalkboardYou know the mission of the product and your purpose for selling it. Combine this information with your strategy into a clear message to create a killer sales mission statement. A sales mission statement should wrap up what you sell, why you sell it, and how you sell it into one compelling statement. Write your mission statement down and print a huge poster of it so that everyone can see it, every day. Include your mission statement at the end of beginning and end of brainstorming/strategy sessions and make sure it is aligned with not only what you are trying to accomplish but how you are going to accomplish it. That statement serves as a guide to your sales team, so you attract the team you envisioned and they do what you envisioned. Your mission statement is a reminder of the ultimate goal you are working to achieve.


Related Articles:

5 Steps to Understanding the Sales Cycle

Motivation in Sales: The Basics

Top Qualities of Top Earners In Sales

Sales is a cut throat industry and many people are not cut out for it. In the sales industry about 80% of the money that is earned is earned by the top 20% of the industries sales professionals.

Here are some of the top qualities of the top earners in sales, the 20% that bring in 80% of the revenue.

1. Overcome Fears

You must overcome your fear of objection and actual learn to seek out failure because that is the only way to be successful. The more no’s you receive when you are out selling, the more yes’s you will get, there is a direct correlation. In order to get rid of fear, you must do the things that you fear!

Try this, call 100 people as fast you can! See how many no’s you can get. Every time you reach a certain number of no’s (let’s say 50 no’s) reward yourself. You must be able to see no’s as a positive thing, you must not see rejection as a negative, but a positive.

2. Ambition

They have an intense desire to be successful. They are always aiming to improve their position and their sales numbers. They look at what successful people do and try to immolate that. They rarely criticize others or complain about their current situation. They are always aiming to improve their situation and better themselves. They are very ambitious and anxious to learn more, additionally, they are very goal driven.

3. Make a Complete Commitment

Unfortunately, the bottom 80% always mentally have one foot out of the door. They are always looking around for something else or some excuse. However, the top earners have the mental attitude of “I will be successful no matter what it takes”. They realize that they are responsible for their success and they take full responsibility to achieve it. Committing yourself to improving and doing your best in your sales tasks is the best way to work your way up to becoming a top-earning sales rep.

4. Authentic

Top earners practice making themselves better and improving their weaknesses so that they can be themselves on any sales call. Being your authentic self is important because people buy from people that they know and trust. Showing your prospect and client your authentic proves that you are human. This takes practice! It is not just as simple as being yourself, you must practice your weaknesses and improve your strengths so that you can stop pitching your product and start solving clients’ business problems.

Are you looking to hire “A” players for your sales team? Here are some tips on what you should be doing to put together your sales dream team. Sales Recruiting: How To Hire & Retain “A” Players For Your Sales Team

Learn more about executive sales recruiting to hire candidates that ensure the success of your company.